Turning Candidates Into Customers: Re-framing Your View on Today's Talent Marketplace
Workforce Planning & Employment
There is no presenter currently listed for this concurrent sessions
Attracting the right talent is as critical to an organization as attracting the right customers, yet many human resource professionals don’t view recruiting as a true business function. In the same way that marketing managers focus on attracting, engaging, and creating repeat activity with customers, so should hiring managers focus on educating candidates, creating a positive candidate experience, and building relationships that promote future referrals. In this session Jessica Rush, Senior Vice President of Marketing and Client Experience for Jobing, shares how to shift your practices from attracting candidates, to attracting customers.
Learn how to better highlight the value of your employment opportunities.
Create a superior candidate experience across all touch points.
Build loyalty among candidates to increase referral volume, net promoter scores and retention.