The Right Thing: Positive Affects of Corporate Social Responsibility on Employment Brand
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| Number |
Recert Credits |
Date |
Start |
End |
Track |
Level |
Room |
| SM13 |
1 Strategic |
8/19/2009 |
11:15AM |
12:15PM |
Strategic Management
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Intermediate |
Panzacola F1 |
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Presenter:
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Description:
The new triple bottom line incorporates profits, people and planet. 70% of recent college grads will only apply to organizations deemed socially responsible. Having an impact on environment and community is also positive for business. It impacts your employment brand.
ROIs
1. Define the building blocks of a strong corporate social responsibility initiative.
2. Strengthen employee engagement with a corporate citizen mindset.
3. Enhance their organizations' employment brand both internally and externally utilizing the principals of corporate social responsibility, by recognizing current CSR activities and promoting them in unique ways.
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