Mitch Joel Bio
Return to Keynotes
When Google wanted to explain online marketing to the top brands in the world (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California.
Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). Joel has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and new media. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world. Marketing Magazine has named Twist Image one of the Top 10 agencies in Canada for two years running (and the only digital marketing pure-play to make the list). His debut book, Six Pixels of Separation: Everyone is Connected, Connect Your Business to Everyone (Fall 2009—Grand Central Publishing) is the first book to integrate digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive guide. Through the use of timely case studies and fascinating stories, Joel offers a complete set of the latest tactics, insights and tools that will help businesses increase revenue, awareness, and overall success in the marketplace—without the support of traditional mass media.
Joel is the Vice-Chair and Board Member of the Canadian Marketing Association and an executive for the National Advertising Benevolent Society. He is also a former Board Member of the Interactive Advertising Bureau of Canada. He sits on the content committee for both Shop. org and the Web Analytics Association, and is on the advisory council for many businesses and charitable organizations.Joel co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.
Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun.
At the podium, Joel delivers powerfully customized speeches, drawing upon over 2000 dynamic slides that create a one-of-a-kind audience experience. He unravels the fascinating world of New Marketing, Consumer Generated Content and Social Media. Joel teaches corporations how to tackle new marketing touch points that are creating conversations with staggering results and brand loyalty. Words like Social Media and Web 2.0 — not to mention blogs, wikis and tweets — control every boardroom discussion in relation to growing business and if there really is any ROI in joining the conversation. As corporations struggle to understand traditional online marketing, Joel provides them with the tools of the trade at his “Web 2.0 University,” and helps people define their personal and corporate brands through insights that simplify goals and values.