Below are some useful tips we have compiled to help when using social media:
Shrink Your Links
Tweets (or posts) are limited to 140 characters each. To make sure you can get as much information out in a post a possible try shrinking down any links that you may include using a program like Tiny URL or is.gd. All you do is visit their website, enter your link, click submit and you will be provided with a customized link that has been shrunk but points to the location you want.
For example, this link points to the Conference Landing Page but is far too long to include in a tweet (post) limited to 140 characters.
However, if you go to www.is.gd.com and enter the link and click submit you are provided with this much more manageable link. You'll see this suggestion used in our samples below.
Use a Hashtag
A hashtag is a keyword or term assigned to a piece of information (such as an internet bookmark, digital image or computer file). Such keywords or terms help describe and item and allows it to be found again by browsing or searching. Tags are chosen informally and personnal by the item's creator or by its viewer, depending on the system. Hashtags are always denoted by a # in front of it.
For example, the hashtag #SHRM09 was created as part of the social media marketing plan for the 2009 SHRM National Convention in New Orleans. This is an acutal post using this hashtag.
- "Thanks to all the #SHRM09 staff who worked around the clock for a week in NOLA! Results were amazing!"
Why is this useful you ask? A hashtag isn't just some annoying "techy" phrase it is a useful tool when searching for information on something.
For example, SHRM National encouraged attendees to tweet messages including #SHRM09 so that those that were not in attendance could stay on top of what was going on. People could use search functions like Twitter Search or Twubs to view all tweets containing the #SHRM09 hashtag.
With that said, we have created our very own hashtag for HR Florida - #SHRMFL. If you tweet about HR Florida make sure to include #SHRMFL somewhere in your post! In addition, each year we will utilize a hashtag specifically for our annual conference using HRFL and then the year of the conference. For example, #HRFL10 is for the 2010 HR Florida Conference & Expo.
For questions related to social media, please contact Stephen Geraghty-Harrison, Social Media Director at email@example.com.